I am an avid cyber-traveller and member of the multinational community at trivago, which is a premier European on-line service for travellers seeking advice regarding their travel destinations. The trivago community concept however extends far beyond the pure exchange of information. Members also develop, approve, and manage content. The more experienced a member is the more responsibilities he/she receives. In return for their efforts, members not only benefit by meeting great people from all over the world, but they also make money. trivago distributes nearly half of the revenues it generates via bookings to community members on a bi-monthly basis.